The self-mastery and best practice you need for the next level

Hi, I'm Cat, thought partner + senior accredited coach to CEOs, Co-Founders, lean teams + investors transforming themselves to transform the world

Latest article

  • Master high-stakes relationships

  • Influence authentically

  • Avoid blind spots

  • Take everyone on the journey

The self-mastery and best practice you need for the next level

Hi, I'm Cat, senior accredited coach to CEOs, Co-Founders, lean teams + investors transforming themselves to transform the world

Latest article

The impact of working together

Laura Rosich Cat Totty Coaching

“Clarity on the path forwards”

Laura Rosich, Transformation Director LEGO Group | ex-Innovation Director McKinsey

“Practical and actionable”

Andrew J. Kelly, CEO, Antarctic Science Foundation

“Critical to us succeeding as a business”

Ellie Hitchcox, Co-Founder & CEO

“Understand my biases and strengths”

Jonny Burch, Co-Founder CEO, Progression

“Provocative yet thoughtful”

Rich Houston, VP Zopa | Ex-Wolff Olins MD

“Absolutely transformative”

Radha Vyas, CEO & Co-Founder, Flash Pack

“Exponential internal growth”

Prak Kodali, CEO & Co-Founder, pFibre

“Better equipped for success in Antarctica”

Wilderness Dentist | South Pole Explorer

My clients tell me they value

“I have witnessed Cat’s calm yet incisive style, putting people at ease yet challenging, and her combination of openness and rigour. She has provided enormous value for Zinc VC Founders, with brilliant feedback.

Eleanor Ford
CPO, Zinc VC & Private Equity

I’ve worked for over 20 years with world-class creatives, entrepreneurs, leaders, scientists and adventurers

I’m grateful to tread a truly one-off path that allows me to partner the world’s top polymaths and meet them where they are.

I studied a 4 year Masters of Physics at Oxford University, while writing and directing many theatre productions, going on to study at the Royal Academy of Dramatic Art in London, recognised as one of the world’s top drama schools. As a director on West End plays and musicals, I worked for years with A-list and Oscar-winning actors, supporting their mindset and performance on stage.

Curious to learn more about business, I then joined a global corporate creative agency for several years, helping guide senior stakeholders in major global brands through huge strategic change. Moving to startups and scaleups, first in-house, I then founded a successful consultancy helping CEOs and leaders define and launch new brand strategies in FinTech, EdTech, DeathTech and many more.

Seeing first hand the pressures and loneliness of being a visionary leader in many fields, I founded my coaching practice, Icebow Leadership and Performance Coaching. I’m a Senior EMCC Accredited Practitioner, dedicated to my profession and regularly undertaking further training with world-class coaches, bringing my practice under scrutiny through regular supervision, keeping my love alive and skills cutting edge. I also coach other CEO coaches.

As well as my private practice with PE-backed teams and VC funded Founders, I’ve coached for leading companies such as Zinc VC and Private Equity, Tech Nation/Founders Forum, Hampton Founders Network, Athena FundX, Women in Impact Accelerator, Techstars, Founders at University of Cambridge and spoken at London Tech Week 2024. I’m proud to be a founding member of the Founder Coaches Network, and an associate coach for VC Talent Lab.

Adventure is ever-present, including work as a professional polar guide and small boat driver in ice. In 2025 I will be part of the expedition team supporting 100 female senior scientists on a 3 week voyage in the Antarctic. My happy place as a duel British and French citizen is in the high passes of the Alpes, preferably leading a coaching session, and I’m a qualified sailing Yachtmaster skipper, with a lot of offshore sailing and navigation experience. My greatest teachers are my three fierce little daughters.

I have also run the Post Office in Antarctica.

cattotty.com

How you show up is making or breaking it

Most of my clients are re-writing the rules, either scaling their own businesses or transforming established ones from within. Taking everyone else on the journey is the foundation of their success. Founders are a unique breed. I also love working with entrepreneurial Execs taking big steps up - and mission-driven individuals creating global impact in science, arts and exploration.

Everyone shares the knowledge that how they ‘are’ is the only thing they control, with a strength and thirst to do this deep work to get out of their own way and succeed.

When you’re in the bottle, you can’t read read the label

When work is all-consuming, it’s lonely, frustrating and stressful. It’s easy to miss key info and neglect vital relationships. Responsibility weighs heavy and others don’t see what you see. You sometimes lose sight too.

I will help you zoom out, get out of your own way and fully in control. We’ll notice patterns in your thinking and address behaviours you don’t want any more. With tangible actions every session, you can show up for yourself, your team and your work at your very best.

Your unique thought partner helps you see more

Coaching is a professional relationship like no other. We’ll create your highly challenging yet constructive, confidential space to identify and address what’s really going on. I’ve worked with over 100 Founders and CEOs.

I bring my formal senior coach practitioner training in unconventional techniques such as outdoor and diagramming, and combine it with my extensive experience across 40+ tech startups, global corporates, Physics, Oxford, West End theatre, RADA, the Alpes and Antarctica.

Urgent and important - ground your inner world to transform your outer impact

Inner

  • Spot your blockers and assumptions

  • Process the inevitable setbacks

  • Help fears serve you

  • Transform old habits

  • Let go of unhelpful behaviours and beliefs

  • Know your shadow side

  • Zoom out, slow down, see clearly

  • Harness your superpowers more

Outer

  • Set crystal clear vision, goals and strategy and build influence

  • Communicate effectively and set efficient ways of working at all levels

  • Prepare high-stakes meetings skilfully and master tricky relationships

  • Understand dynamics to motivate your team and stakeholders

  • Tight personal brand story, gravitas and public speaking

  • Navigate transition and challenge with foresight and pace

  • Process setbacks, highs and lows for yourself and with your team

  • Inspire as a true leader using an empowering coaching approach

What I offer

  • “Non-traditional coach who digs deeper”

    Ieva Dvilinskiene
    Co-Founder & CGO, Flowspace

  • Cat Totty Coaching Flora Devlin

    "Unique approach that got me thinking in new ways"

    Flora Devlin
    Product, ex-Monzo

  • “Unconventional exercises challenged and supported me”

    An Nguyen
    Founder, Practice Works | Ex-COO Koru Kids

  • Cat Totty Coaching Will Parkinson

    "Seeing and finding things I couldn't"

    Will Parkinson
    Product Director, Dunelm

To keep my feet off the ground, I also love to coach people shaping the geopolitical future of Antarctica, the Moon and Mars.

Introductions welcome!