Upskill your partnership to get ahead of pitfalls at our 24hr Co-Founder Retreat, July 2025, find out more
Your Co-Founder relationship is making or breaking your business
65% of startups fail due to unsolved Founder tensions. The team and investors often see it first.
Great Co-Founder relationships flourish through regular conscious structured evolution.
Success is a habit.
“Cat’s coaching has given us the space to effectively reflect and discuss our co-founder relationship. This is something we struggle to do without scheduled time and expert support from Cat. Cat has been really instrumental in our early growth at Lima and we feel very lucky to have her support. “
CEO & Co-Founder
Dr. Hannah Forbes, Lima
What happens in
Co-Founder Coaching?
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Make ‘good’ a conscious state, that you can nurture and grow as the culture in your whole business. What do you each appreciate in the other? Where do your differences make the business stronger? The answers can be delightfully unexpected and unforgettable!
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Where do you rub each other up the wrong way? What’s actually behind that? How much do you want it to change? What scenarios now can you both practice better communication and stress management, before the s*** hits the fan?
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Hidden in the day-to-day firefighting, cracks get bigger and eventually publicly explode. Regular coaching checkins help spot issues early, avoiding a lot of time loss, emotional pain or potential disintegration of the team.
I often kick off by meeting each Founder for a confidential 2hr one-to-one session. I’ll use your existing needs, challenges and positives to design our first sessions all together.
I use diagramming a lot, to literally get you both on the same page. It’s a tangible takeout to easily share with the wider team too.
After that we’ll define the support you need, it could be regular challenging check-ins on your relationship, it could be deep dives into an painful incident or debating an upcoming big decision.
We can meet every 2 weeks, monthly or quarterly, virtually or in-person in London UK.
There is also the opportunity for me to support on wider team offsites.
“Working with Cat has been transformative. Her worldly insights, deep understanding of people, and practical frameworks have been pivotal in strengthening our Co-Founder relationship and aligning our startup’s direction. Outstanding!”
— Gal Moore, Co-Founder & CTO, MEDow.ai
“Cat has an exceptional ability to quickly understand and frame complex issues, asking the right questions to help clarify challenges and goals.
Her practical tools, insightful suggestions, and strategic approach have been invaluable. She also fosters positive, productive interactions with team members, building trust and encouraging open communication. Working with her has made a noticeable impact on my leadership and team dynamics.”
— Yael Kfir, Co-Founder & CEO, MEDow.ai
“We’ve gained invaluable insights into aligning our key business strategies and fostering productive teamwork.
The collaborative sessions have not only clarified our goals but also strengthened our cohesion, making our team coaching sessions with Cat a truly rewarding experience.”
Co-Founder CEO Tom King, Co-Founder CTO Sai Ulluri & Co-Founder Chief Clinical Officer Jasmine Murphy - Think Divergent
“Pressure to keep up with your business as it scales and develop into the CEO the company needs is intense and lonely. Coaching with Cat has reduced the distance for me much quicker than I could have myself through reading books.”
Radha Vyas
Co-FOUNDER & CEO, Flash Pack
“Cat’s coaching got me thinking about things in a different way and helped build my confidence to take my business to the next level. I strongly recommend coaching with Cat to all business leaders, especially those who are going from start-up to scale-up. “
Lee Thompson
Co-FOUNDER & CMO, Flash Pack
“There were a lot of testing questions and great revelations. Cat helped us form a language to describe our future, which has really energised us and formed the basis for a lot of change we are implementing in the business now.
We avoided consensus sludge.”
Justin Spooner
Co-FOUNDER, Unthinkable
“Cat challenged any woolly and underdeveloped thinking, while making sure we were all comfortable to speak up. We are sufficiently clear and aligned on our goals to commit to and carry out next steps.”
Kathryn Skelton
Co-FOUNDER, Unthinkable
“Valuable to take a step back as a team, reflect on our motivations, learn about each other and explore both our common ground and differences.”
Matthew Shorter
Co-FOUNDER, Unthinkable
Pavandeep Rai
Co-Founder & CEO, Kuma Health
“Cat's coaching helped me and my Co-Founders to address our group dynamic, think more deeply about the way we were working together and to begin to build a more intentional and meaningful approach to our Co-Founding relationship. Cat's calm and open attitude makes her sessions feel like a shared and supported place to share ideas, feelings and thoughts.
I really look forward to her sessions and find them incredibly useful, always knowing that I will come away with a deeper understanding of myself and an action on how to improve.”
Dr. Karim Sandid
Co-Founder, Kuma Health
“Cat’s coaching has helped me take a step back, ask myself important questions and plan actions to maintain productive and healthy relationships with my co-founders."
“An introvert, I find it extremely difficult to open up and talk about the challenges that I face as a startup founder but Cat has a very comfortable and non-judgemental presence, which made conversations easy and effective.”
Dinaz Stutterheim
Co-FOUNDER, CTO, pFibre
“We take life-threatening business decisions on a daily basis. The line between work and life is extremely blurred. Cat spans it all seamlessly, giving me a toolkit I can use for the rest of my life in demanding situations.“
Prak Kodali
CEO & Co-FOUNDER, pFibre
“At a pivotal time in my co-founder journey, coaching from Cat has helped me quickly shift focus toward the goals that matter most for this particular phase of growing our business. I found the session especially useful in adapting to the new roles and working practices that make sense at this stage.”
— Co-Founder & COO, Donna Egan, Zonder
“Cat’s coaching helped me consider corners of my brain and heart that may not be as obvious as a Co-founder and had me thinking my next months and years in a different way in terms of driving to success.”
— Co-Founder, Stewart Sarkozy-Banoczy, Okhtapus
“Cat's coaching talk was refreshingly actionable. It carved out space to think about crucial - but easy to miss - conversations. And our individual answers in that session could then act as a non-awkward springboard into deep discussions among the team! Great use of time.”
— Co-Founder, Veronika Bridgman, Unravel Health
Co-Founder, Ben Wall, Nuna